![]() With the right mailer and the right list, it’s possible to sell to 10%, 20%, or more people on your list. Those are typical results, but by no means the rule. Mailing list brokers will rent you lists of people who meet your criteria, or you can rent lists from other sources, such as:ĭirect mail average response rates range from 1% from a list of prospects to 3.7% from an in-house list of previous buyers, says the Direct Marketing Association. Once you know who your ideal customer is, it’s time to find them. For example, would it be helpful to know if those on your list have hardwood floors, have pets, own stocks, or have asthma? What would you most like to know? Where to Find Your List These are basic demographic questions you should be able to answer about your customer if you’re planning on using direct mail, but the more specific you get, the better your results. When you think about your ideal customers, how would you describe them? Do any of the following factors matter? So who are the right customers? That depends entirely on your business and what you’re selling. Defining Your Target Marketĭirect mail can be very effective when the right customers receive your message. For that reason, direct mail is considered more efficient. Unlike advertising, which speaks to everyone in the hopes that those who are in the target market will hear the message, direct mail speaks only to those buyers most likely to want or need what’s being promoted. The Mailing Listĭirect mail can work extremely well when an appropriate message lands on the doorstep of someone who wants or needs the product or service being promoted. Supercharge your Every Door Direct Mail® campaign with optional matching. USPS offers direct mail advertising promotions and incentives to help you continuously invest in the future of your business, and promote best practices for. Through the one-stop shop Every Door Direct Mail interface that is operated by Taradel, you can choose and customize a design, select your market segment, and have one of our Online Direct Mail Experts, whose services are offered to you through a rotating selection process, deliver. Third-party direct mail professionals can do everything for you. Some of the most common forms of direct mail include:īesides the item being mailed, the other essential component of a successful direct mail campaign is your list – who you’re going to mail to. Direct Mail Advertising Hosted by Taradel 1. Some recipients refer to it as “junk mail,” because direct mail generally arrives uninvited. Postal Service or other courier service to a home or business. Fill out the form below to learn how USPS can help propel your automotive business forward. Your business can make an impression that lasts with mail. Direct mail is a form of marketing that involves sending a physical piece of promotional material through the U.S. Get started with USPS Direct Mail Marketing.
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